Beschreibung

Marketing, PR, promotion, reach... Different words, but a huge topic in the age of social media and a flood of content. And a thousand strategies from a thousand people who either want your budget or offer standardized solutions that look the same. In recent years, this has led to a conformity in social media that no longer attracts any attention. I firmly believe that you can achieve a lot even with small budgets. Of course, there is no secret recipe without cost and effort. In my opinion, authenticity in the visual, linguistic, musical and content design as well as the communication of your content are the key. That's what I mean when I talk about #YOURVOICE in web and graphic design as well as marketing/promotion/PR. What makes you, your art, your game unique? How do you express that visually and linguistically? What does your target group respond to more, what less? What is your niche, your USP, what makes you special? We will cover all of this in this workshop. Whether alone, as a team or collectively: together we will work out the basics and plan ways to help you achieve more visibility and reach, both digitally and analog. The workshop takes place online or on site (plus travel and accommodation costs) and also includes preparation and follow-up as well as documentation for your further use. Duration: 2.5 hours with a short break